Joint Concept for Integrated Campaigning - 2018

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dated 16 March 2018

The Joint Concept for Integrated Campaigning improves how Joint Force leaders and interorganizational partners integrate military efforts and align military with non-military activities to achieve acceptable and sustainable strategic outcomes.

The JCIC defines integrated campaigning as Joint Force and interorganizational partner efforts to enable the achievement and maintenance of policy aims by integrating military activities and aligning non-military activities of sufficient scope, scale, simultaneity, and duration across multiple domains.

 

The central idea consists of four interrelated elements that broadly describe how the Joint Force and its partners can effectively campaign:

  • Understand the Operating Environment through the lens of the competition continuum and the use of a new lexicon to foster civil-military dialogue.

 

  • Design and Construct the Campaign using the Factors of Integrated Campaign Design and Competition Mechanisms toalign military and non-military activities.

 

  • Employ the Integrated Force & Secure Gains in campaigns tailored to the new operating environment.

 

      - Assess & Adapt the Campaign based on the continuous analysis of results in relation to expectations, to enhance understanding and update campaign objectives.

 

This book is a "mini" (half the size of a regular piece of paper) size - A popular size to carry anywhere (briefcase, large pocket, purse) but the print is large enough for easy reading. Coil binding is used to allow for easy page flipping with no binding.

In Color

The Color covers are laminated for weather protection with black and white inside printing.


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